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Once
you have your website designed and hosted onto a web server, you need to
get visitors. All visitors are potential customers and the more visitors
you attract, the more your income.
As in every business,
advertising is the powerful tool to get your business known and and
hence attract visitors. Various types of advertising exist,
offline and online, paid or free. All types of advertisements are
beneficial to your business so we will discuss a number of available
advertisements.
Offline Advertisements
This type of ad is the
"traditional" type of advertisement. This include books,
newspapers, radio, television, flyers and other media. Is this type of
advertising beneficial to your business? It depends what you are selling
and who your targeted customers are. If you are in the United States
selling your product to a foreign country, it's useless to advertise
your product offline in the United States but if you're selling your
product in the United States, then this kind of advertising can be more
than beneficial. However, taking the previous example, you can advertise
offline within your targeted country using the internet. Every media
company nowadays has a website from where you can order your offline
advertising through the internet.
Online
Advertisements
If you're an internet
marketer or selling your products on the internet, online advertising is
a must. There are mainly 2 types of online advertisement, free or paid.
We are going to discuss these 2 types of advertisements and listing some
of the available links.
>Free Advertisement
Searching the internet
yields various free advertisements. Search engines are the most popular
free advertising on the internet. Submitting your website to search
engines is a good thing to do. You can either visit each search engine
and submit your website manually or you can buy software that does this
task with few simple clicks. Everything that is totally free has at
least one negative feature. This feature related to search engines is
that although you submit your website to search engines, your website
will very likely be ranked in the 100s positions. Surveys show that most
users browse not more than the first 3 pages of the search results and
over 60% of internet users would not go past the first page of results.
This will leave your website unnoticed and hence, it is as if you don't
exist on the internet. If you're not found, you have no visitors and no
visitors mean no sales. Search engines spiders and crawlers have become
very intelligent nowadays. Search engine spiders and crawlers are
scripts that rank your website according to various features like
popularity of the website and relevance to the search performed by the
user. This is why search engines like Google and Yahoo have become
popular since they yield the best results. Scripts algorithms are changed
frequently and search engines also have blacklists of websites that try
to "trick" their scripts. More than that, spiders and crawlers exclude
similar pages so that the user does not have to go through many similar
pages. Keywords are a good factor to rank your page higher. It is
important that you do not use generic keywords and/or keywords used by your
competitors.
Micro Niche Finder
and
SEO Elite
are good software and ebook to optimize your keywords for
better ranking by search engines. This is good for beginners however it
will take time to achieve the best performing keywords. There are
companies who their only purpose is to attain the best performing
keywords known as Search Engine Optimization (SEO). The prices to have
your website keywords optimized vary from $100s to $1000s per month.
There are other companies that offer a one time keyword optimization but
since serious businesses optimize their website keywords at least once a
month, it would be a waste of time and money to take this road.
Traffic Swarm
is a good
free advertising site. All you have to do is surf ads and earn
credits for each ad you browse. Credits vary from 1 to 5 points. There
are also bonuses between 250 to 1000 points available at random ads.
Traffic Swarm
also gives the possibility to buy credits for those who do not have the
time to browse ads. The positive thing with this site is that you will
spend just 1 point each time your link is displayed (1 point per 1
impression). That means that with 1000 points earned, you get 1000
impressions. You can click 250 times everyday, giving you the
opportunity to earn a minimum of 250 points and a maximum of
1250 points each day, excluding bonuses. You can also become a Pro
member and thus can earn from 2 to 6 points for each browsed ad.
>Paid Advertisement
An infinity of paid ads
are available. Search engines know that many website
owners need more exposure of the website. So they invented the Pay Per
Click (PPC). PPC are sponsored ads which are listed on the first pages
of the search results, normally at the top and on the right hand side of
the first page. The positive aspect of PPC is that you pay only when the user
clicks your ad and visit your website. Prices vary according to the
keywords you specify for the PPC. Keyword prices are determined on
auction basis which means that if your keyword is used by other
business, the price of that keyword will be higher. More than that, the
price also include the position where your PPC ad is listed. With their pros
and cons, we certainly recommend using PPC since search engines are very
popular and yield a good exposure of your business. Using generic and
irrelevant keywords will only make you lose money on PPC. Hence, we
suggest
Micro Niche Finder
and
SEO Elite
to help you select your keywords carefully. We suggest that you
use PPC on the 3 most popular search engines being Google, Yahoo and
Bing. Yahoo has partnered with Microsoft and uses bingAds PPC services,
allowing you to run your PPC campaigns on both Yahoo and Bing search
engines. Clicking on the images below will open the respective search engine's PPC.
Using PPC can become
expensive even more if you have too much competition in the business you
operate in. We found an ebook called
Get Google Ads For Free
which helps
you get your PPC ads for free. There is nothing illegal or in violation of
the Google Terms of Service. Although this ebook is mainly targeted for
Google PPC (better known as Google Adwords), the system highlighted
within this ebook can be used with any search engine's PPC.
There are also cheap
advertising such as
ClixSense
. This website gives you the opportunity to
become an affiliate and you can also earn money which you can exchange for
points to advertise your business for free. Signing up is free and all
you have to do is browse ads. This is similar to
Traffic Swarm
but this
website pays your efforts if you choose not to use your earnings for
advertising with them.
We constantly trying
new systems and advertising methods. Once we have verified their
efficiency, we will update them here and add them
to our list within the appropriate page. Hence we recommend you to
bookmark the pages you are interested in for easier reference and to
visit us often for updates. |
